Implementation of Marketing and Entrepreneurship

Question: Discuss about the Implementation of Marketing and Entrepreneurship. Answer: Introduction: The impression of marketing involves miscellaneous extrapolations among diverse commercial dynasties and the social order. It demonstrates the schedules associated to construction and dissemination of goods and facilities to discrete intensities of functioning centers alongside the penetration of impeccable approaches of brand credentials policy. The ethics and practices of formulating aptitudes high spot varied topographies of marketplace values, business programs, and suitable preparation of targets to plan and implement the objectives agreed by the efficient innovativeness on the source of appraisal of the edifice of manageable possessions. The stresses of the customers besides the administrative assertiveness flash the quantified events of marketing investigation (Beatty et al. 2013). Company and Product Figure: Logo of the Corporation (Source: www.wherescape.com, 2016) The organization of Vodafone has spontaneous and stern activities which cherish multifarious harvests as regards the deliberate controlling and functioning maneuvers to involve a huge division of onlookers in the discreet segments of Australia. The Business emphases on the activities en route for commercial recreations of intelligence and create a robust dais concerning the significant stratagems of communicating facilities, and yet observing the diverse groupings of persons concomitant with the industry. It positions as the key portable mobile and wireless service benefactor to articulate rational explanations to discrete interacting operations and broadcast fertile prospects to the community (www.vodafone.com.au, 2016). The administration has unveiled exceptional associations amongst the workforces in addition to the stakeholders to augment the status of depiction and accomplish a platform of stability in the series of responsibilities though succeeding the decent and authorized customs of the supervision. It is an intercontinental division that integrated the expedients by way of the links with Hutchison 3G. The functional innovativeness accents on the agendas toward marketable restitutions of perspicacity and fashion a robust viewpoint with regard to the substantial strategies of shared conveniences nevertheless, recognizing the marked programs of societies affiliated with the professional segment. It assists as the leading transferable and wireless service promoter to outbound convincing commitments to serve distinct socializing operations and pass on dynamic plans to the civilized society with almost ministering seven millions of manipulators. It accredited A$4 billion annual proceeds with the a ccomplishment of third place as the transportable and resourceful unit vending mobile operational maneuvers while challenging with Optus in addition to Telstra (www.vodafone.com.au, 2016). The networking expertise has presented 4th generation privilege of internet arrangements founded on portable operations of pocket 4g Wi-Fi modem. It establishes the competence of practical influences for initiation of wireless design on sets of protracted freehold for the culmination of promptness of broadcast system of 4th gen. It facilitates the solicitation of comforts on the boards of advanced drift of data above and beyond the records of information through dynamic interposition of terminals. The far-reaching time of devising of communications of extension through trimming of signs in the electronic scheme of interacting with enhanced magnitudes of data devises the verification of the treating of facts in a high-tech style of methodical and rational campaign in the scientific field. The contention of evocative assets with lengthy era of sustainable labors have strapped the association in the direction of superior incorporation of realities of affability and working out of wide-r anging apparatuses as well as elements of messaging. This occurred as a result of the assets of software and unassuming formulae of structures. There are abundant choices of discovering the web-applications to acquire the preferred upshot for the handlers. There are prospects of roaming adjustments in a wider landscape of places to access the services of Vodafone unit in the republic of Australia (Bajric, 2016). The device has the capability of involving unto thirty compatible digital sets while plugged in to the circuit of connectivity. It has the modernized system of linking the personal as wells as business paraphernalia. It encompasses a bursting 20MHz permission of band that reflects a speculative technical advantage over the competitors. There exists the detachable battery of 1780mAh unit that delivers 6 hours of operative sequence with comparatively lighter arrangements of usages from an exceptional pattern of smart phone, tablet etc. It has the facilities of connecting to hotspot with updated terms utilities with a little power button having a single inch of monochrome visual display through LCD monitor. The USB micro sized port for providing charge as well as linking to computer sets lies at the lower face of the set. There are dual schemes of ports for fixing peripheral antennas. It requires just twenty seconds initializing the procedure of startup with fewer seconds to create the Wi-Fi links. In the stage of Quick Start pattern of working phenomenon, the battery usage is simply very less to promptly propage the significant signals( Gizmodo.com.au, 2014). Figure: Pocket 4g Wi-Fi modem (Source: www.gizmodo.com.au, 2016) The investments are owed in the perceiving of possessions corresponding to manpower, sterilizing of classification to ensure provincial spirit of related acquaintances, variety of business occasions, and production of returns besides the construction of stocks to signify market standards. The specialized essence of Vodafone has agreements with strategies to procure market preoccupied methods converging on seizing 22 millions of viewers. It breaches the prestige of exploring the purposes and essentials of patrons to distinguish the securing verdicts for various features of stuffs and accessibilities. The inventive spirit of Vodafone enfolds the revelation to the predictable and disproportionate calls using a mixed range of sketches with software in addition to hardware expedients to justify the diverse opportunities of gratification. The establishment deals with applicable networks to ensure unperturbed measure in segmenting the essential data over and done with graphical procedure of illustrations of visual aids, contacts, packages of correspondences, soundtracks, live conversations, comprehensive organization of programs and so on (Powell, 2014). The uploading as well as download transmission of documents differs with eminent extents of the movement of the signals to obligate vibrant measures of primarily dual categories of conservation of pace. There have existed sweeping deviations in the real-world augmentation of the climatic panorama as experimented in wide-ranging occurrences of the curtailed discharge of carbon constituent. This devours a reinforcing inspiration on the industrialized applications to accept the phase of carbon tracks excluding slender upsurge that build up the implication of regimented supervision of vitality (Mullins and Walker, 2013). Target Market The authorized directive of informational measurements and the demands of the spectators rendering to their appeals deliver assurance of functioning motivation as well as sustenance on behalf of the organization. The administrative efforts to screen the proceedings of consistent and supplementary calls express the annual accounts, amending the economic rates and values of stuffs. The entity communicates the prevailing and corrective schedules to control manifold circumstances for diverse obligations which constitute the essential steps of business detections. The marketplace sector encircles a widespread facet of the constant and available precincts with the interacting conveniences that circumscribe the countryside in addition to the metropolitan inhabitants (Keller et al. 2011). The conurbations besides the outskirt of the country subjugate a stout room to have conspicuous assets of the valuable dealings. The technical viewpoint fixes the vital structures to broadcast the approval of the facilities concentrated to the societies. The communal publics are prominently interested to acquire the humble procedures of effective plans that garb the firmness of bagging the cost-effective agreements and promotional offers on distinctive situations. The bucolic in addition to the city publics get involved straightforwardly through proper systems of dealings of package manageable to them. There are wide-ranging outlines of decisions and productive concessions on divergent resolutions to update the societies grounded on their dwellings. The Corporation gives long term justifiable possessions on the stock of dealings and anticipates contributing assimilated tactic so as to present perfect techniques of withholding and security of data. This generates the promise to elevate the structure of available and preserved amassing of statistical signals in the architectural programing (Holweg and Helo, 2014). The manufacturing pursuits monitor the exploration and enlargement of machineries for fashioning innovative products as well as realizing the odd jobs conferring to the stresses of the social order. The subsequent sales provision of the culture has prodigious connotation in attending the publics. There are accessible conveniences for undeviating contact with the commercial heads besides the responsible units to precisely convey their opinions on the worth of packages and recommend rewarding instructs. The watcher has the latitude of referring correspondences, communications through Facebook, websites or Twitter, Linked In and other convenient platforms (Mattson, 2012). There is sinuous technique of collaborating from side to side the facilities of positioning of standing arrangement and schmoozing projects of Vodafone. The force of proficiency is regularly formulating innovative principles with a convinced determination to enlighten the footraces challenged by the individuals. The market responsibility in the countryside experience has advocated the publics to be cognizant of the messaging philosophies. The persons in the landscape of rural settings have become sensible of mechanical intensification. They are adopting the culture of technical aspirations to mature the brainpower and espouse rationalized methods of submission to automated workings and contend with the metropolitan lifestyle. The operation of the existing possessions of concomitant institute of Hutchison 3G has strengthened the assimilation to possess a reinvigorated form of growing the target regions transversely throughout the nation state (Nolan, 2013). The market saturation policy of the division executes the knowledgeable insolence to extemporize restored facets of considering the people in a tough situation. The commencement of the presentation of networking of the organizational stuffs in conjunction with the physical accommodation of the different constituents on the chip relies on the classification of conventions constructed on the linguistic codes of software developmental system. The business moves ahead to promote the communications over and done with operational and correspondents media as regards the conveniences accessible in 4G disclosure to the abodes wherever the indicators are enthusiastically presented. There are agencies, purposeful set ups using superior architectural dais for scientific situations, wireless networks, modems and all that to overhaul the scheme of messaging acquaintances at wide-ranging creativities. The personalities, assemblages of recruits associated to commercial actions, provincial establishm ents having various operational subdivisions as well as the sectors devising systematic entrance to the internet plus mobile acquaintances are linked to the Syndicate of Vodafone at Australia (Luan and Sudhir, 2010). Marketing Strategy The marketing policy accords with showing a relationship with the price of a foundation or delivery of product to bond with the clients for vending and promoting the precise harvests or provision. The method embraces choosing the goal over and done with unadulterated methods of market analysis, consideration in addition to market dissection to capture the awareness and objectives of the patrons while endeavoring to fluster the assessment of the artifact (Peck et.al. 2012). The Business purposes to entertain the requirements of the regulars besides monitoring the events of communal sequence in addition to the situation. The well-organized as well as premeditated practice of the schedules and routines of the workforces empower the purposeful entity to persuade and endow the budding features of the personnel and escort them in skillful fashion. The organization and the different supports of the commercial and societal domain are moderately sentient of the happenings of the Vodafone enti ty that realizes the essence of provisions to build up the qualitative methodology to harvest healthier outcomes. Figure: Marketing Strategy (Source: (Bajric, 2016) Conclusion The technological revolutions have dignified the existing generations to trace the conference of hi tech dominion of Assessment and additions and accomplish reasonable presentation of the positive technical responsibilities of announcement approaches of unified method of commercial happenings. This predisposed the promotional advantage of the philosophies of the inexpensive investigation amongst diverse administrations that effort to compose primary communities in the advertising world.. There ensues to be controlling topographies of the essentials of product formation, rotation and verdict of the proficiencies of the industrial components of the business conferring to the communal, dogmatic, financial and permissible values. Bestowing to the perceptions of Powell (2014), the challenge to globalize the conveyance arrangement with the seamless objective of construction of paraphernalia as well as software apparatuses thwart the admittance of new contestant to the marketplace. The supe rvision of the wide-ranging participants embraces the real approach of exchange of messages amongst the diverse workforces who have assorted assistances en route for the corporation along with the culture References Bajric, N. (2016). Vodafone Pocket WiFi 4G hotspot. [online] PC World. Available at: https://www.pcworld.idg.com.au/review/vodafone/pocket_wifi_4g/539645/ [Accessed 23 Sep. 2016]. Beatty, J., Samuelson, S. and Bredeson, D. (2013). Business law and the legal environment. Mason, Ohio: South-Western Cengage Learning. Cemal, Z., Azize S., Hakan K., and Mehtap . (2011) "The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands", Procedia Social and Behavioral Sciences, 24, 12181231 Chernatony, L. and McDonald, M. (2012) Creating Powerful Brands, 4th ed. London: Routledge - Page 244 Chiavetta, D. and Porter, A. (2013). Tech mining for innovation management. Technology Analysis Strategic Management, 25(6), pp.617-618. Gizmodo.com.au. (2014). Vodafone Pocket WiFi 4G Review: Portable, Powerful, Pedestrian. [online] Available at: https://www.gizmodo.com.au/2014/02/vodafone-pocket-wifi-4g-review-portable-powerful-pedestrian/ [Accessed 23 Sep. 2016]. Holweg, M., and Helo, P. (2014). Defining value chain architectures: Linking strategic value creation to operational supply chain design.International Journal of Production Economics,147, 230-238. Keller, K. L., Apria, T. and Georgson, M. (2011) Strategic Brand Management: A European Perspective, 3rd ed. San Francisco: Jossey-Bass Kruse, D. (2013). Sharing ownership, profits, and decision-making in the 21st century. Bingley, U.K.: Emerald. Luan, Y. and Sudhir, K. (2010). Forecasting Marketing-Mix Responsiveness for New Products. Journal of Marketing Research, 47(3), pp.444-457 Mattson, E. (2012). Promotion and Marketing Communications. New Delhi: World Technologies. Mullins, J. and Walker, O. (2013). Marketing management. New York: McGraw-Hill. Nolan, S. (2013). Talent management. Strategic HR Review, 12(4). Peck, H., Christopher, M. and Clark, M. (2012) Relationship Marketing, 5th ed. London: Prentice Hall Powell, T. (2014). Strategic management and the person. Strategic Organization, 12(3), pp.200-207. Venkatesan, R., McAllister, L. and Ganesan, S. (2010) CRM in Data Rich Multi-channel Retailing Environments: A Review and Future Research Directions. Journal of Interactive Marketing, 24(2) Vodafone Australia. (2016). Mobile Broadband Modems with Vodafone.. [online] Available at: https://www.vodafone.com.au/mobile-broadband/modems [Accessed 23 Sep. 2016]. Vodafone Australia. (2016). Prepaid Mobile Broadband with Vodafone.. [online] Available at: https://www.vodafone.com.au/mobile-broadband/prepaid [Accessed 23 Sep. 2016]. Wherescape.com, (2016). WhereScape - The Pioneer in Data Warehouse and Big Data Automation Software. Available at: https://www.wherescape.com [Accessed 23 Sep. 2016].

White Collar Crime free essay sample

The definition of white collar and white collar crime * Various types of white collar crime B. Thesis statement: There are 3 causes of white collar and 5 way to combat with white collar crime. II. The cause of white collar crime is opportunities to commit crime. A. The loophole of the law and security B. An individual well known the operation of a company, the chances to commit fraud is higher. III. Second causes of white collar crime are workers situational personal pressures. A. Direct pressures surrounded by their environment. B. Leader gives a command to achieve impractical performance objectives at any cost. IV. Third causes of white collar crime are issues of pertaining to honesty. A. Moral principles B. Obtain a universal meaning of integrity V. First way to fight with white collar crime is tighten laws and punishment. A. Money penalty or fine B. Imprisonment 1. Explain why imprisonment is useful. VI. Second way is enforcement by government. A. Commercial Crime Investigate Department (CCID) specialized investigate white collar crime. B. The Securities Commission Working Outline VII. Third way to prevent happen white collar crime is set up a corporate program. A. Bank Negara Malaysia increases the safety of check. B. Forensic Technology Services (FTS) to decrease and avoid computer crime or e-fraud. VIII. The 4th ways is build positive moral principles in white collar criminal mind. A. High education and it gives them the authority to do something that is not right. IX. Other minor way to prevent and reduce the white collar crime. A. Maintaining accurate and complete internal accounting and financial records. Developing strong leadership and cohesive work groups C. They are supposed to monitor their business and keep in touch the relationship who involve in financial units D. They can set up a physical system to protect their assets E. Not relying solely on one person to perform an important function or critical task. F. Company make sure white collar’s job and plan are under control. G. Manager should carry on a file that contain private background and up to date economic standards of white collars X. Conclusion: This research paper had said opportunities to commit crime, workers situational personal pressures, and issues of pertaining to honesty are the three reasons to commit white collar crime. Furthermore, tighten the law and punishment, enforcement by government, set up a corporate program, build positive moral principles in white collar criminal mind, and others minor ways to prevent and reduce white collar crime are the five methods to fight with white collar crime. The Causes and Ways to Combat White Collar Crime In Malaysia Some people might do not know what â€Å"white collar† is. According to Farlex (n. d. ), definition of white collar is an expert employee who gets a designating salaried. On the other hand, another definition is related to the office or experts workers whose works usually do not include physical energy or tiring of a uniform or standardized work dress (White-collar, n. d. ). According to Sutherland (1949), â€Å"White collar crime may be defined approximately as crime committed by a person of respectability and high social status in the course of his or her occupation†( as cited in Lim, n. d. ). Fraud, bribery, insider trading, embezzlement, computer crime, copyright infringement, money laundering, identify theft, and forgery are a part of type of white collar crime that most people knows. Nowadays people can read news reported about white collar crime. White collar crime will cost a lot of money in every country if government do not concern about it. Therefore, government should take action to white collar crime before the problem become more serious. Why employee will commit white collar crime? How people to combat white collar crime? Here have three causes mention and explain clearly why employee will take risk to commit white collar crime such as opportunities to commit crime, workers situational personal pressures, and issues of pertaining to honesty whereas there also have five ways to combat white collar crime such as tighten the law and punishment, enforcement by government, set up a corporate program, build positive moral principles in white collar criminal mind, and others minor ways to prevent and reduce white collar crime will give in details in the following. First of all, the cause of white collar crime is opportunities to commit crime. Hirschi and Gottfredson (1987) explained white collar crime unlike other common crime, the reason they contravention of the law is not similar with normal crime†. In addition, there are different response from official between white collar crime and normal crime (Hirschi amp; Gottfredson, 1987). It is not clear between both terms itself, however, normally both terms have a correlation with it, and actually normally crime is less serious or less unsafe or less harmful to public value or social compare with white collar crime (Sutherland, 1983; Will, 1987 as cited in Hirschi amp; Gottfredson, 1987, p. 15). As the result, the loopholes of the law will benefit to employee when they take this as an opportunities to commit white collar crime. According to Dr. Yusof Nook (1993) and Joseph Eby Ruin (1996), when a employee well known the process of a company, a certain level of trust, especially the employee become the only one who know the system, there a big opportunities to let them commit white collar crime for instance, money laundering or computer crime. Second causes of white collar crime are workers situational personal pressures. When workers situational personal happened? It occur when they having direct pressures surrounded by their environment. The highest frequency is they having high personal debts and financial losses. Apart from that, leader gives a command to achieve impractical performance objectives at any cost also consider one of the factors of situational personal pressures. These will encourage them to commit fraud to their company (Nook, 1993; Ruin 1996). Third causes of white collar crime are issues of pertaining to honesty. According to Dr Yusof Nook (1993) and Joseph Eby Ruin (1996), individual honesty factors refer to every individual’s personal rules of moral principles†( as cited in Lim, n. . ). This factor appears looks like to be clear-cut determination of a people’s integrity, but this problem in reality is more multipart than what we had thought about it. Thus, people should obtain a universal meaning of integrity and untruthful conduct, and identify which ethics to accept when developing a universal characteristic of integrity. The most significant is before internalizing a typical of integrity and being nature rewarded for integrity behavior, people requirements to be always toughened for integrity conduct (Nook, 1993; Ruin, 1996 as cited in Lim, n. . ). ). White collar crimes are become more and more serious recent times. People must concern and think how to fighting with white collar crimes before it out of control. The first and most common way to fight with white collar crime is tighten laws and punishment. According to Ball and Friedman (1997), money penalty or fine and other forms of non-criminal sanctions are classified as â€Å"civil† or regulator y sanctions†( as cited in Lim, n. d. ). Nonetheless, they also said only straightforward imprisonment is usually considered as criminal sanctions. Government who like to use imprisonment as a sanction said that the impact of white collar crimes is very serious so they need more cruel punishments to criminals. Besides that, most of the white collars criminal basically are very success in their life on morality. Thus, imprisonment is a very useful way restriction to white collar criminal. The reason they will feel shame is because they will feel shame of it when other people know they had the experience of imprisonment (Ball amp; Friedman, 1997 as cited in Lim, n. d. ). According to white collar criminal testimony, even only six month imprisonment punishment was most terrible by white collar criminal (Braithwaite, 1984; Clinard, 1952 as cited in Lim, n. d. ). On 17 September 1993, the Parliament had modified the punishments to white collar criminal in Malaysia. A mandatory least term of imprisonment (one year) with mandatory whipping, and the court have the right to plus fine to the same criminal when the white collar criminal that violate of trust below law section 406 to 409 and cheating below section 420 of the Penal Code (Lim, n. . ). Next way to reduce white collar crime is enforcement by government. In Malaysia, government had a main organization, which is Commercial Crime Investigate Department (CCID) specialized investigate white collar crime. CCID help The Royal Malaysia Police to investigate white collar crime cases. Nowadays white collar crime cases had become more complicated, it makes CCID hard to investigate. Hence, extra manpower and equipments, and Forensic Computer Laboratory (established in 1 January 2005); it helps CCID faster and easier when investigating white collar crime. The changes in enforcement makes police very successful reduce the white collar crime. What’s more, police also deletion millions of ringgit from white collar crime. As the result, enforcement successful prevents the loss of millions ringgit and reduces the white collar crime. The Securities Commission from the time 1993 year was prosecuted 110 people on corporate fraud cases such as provides deceptive information to insider trading and fraud (Lim, n. d. ). Inspector-General of Police Tan Sri Ismail Omar mention that police will cooperation with banks or trade associations to overcome cheating cases. Apart from that, he also stated police will come with a better way to reduce the white collar crime (as cited in The Star Online, 2010). DCP Mohd Shukri, who is the 18th police leader in Perak, stated that he can protect people and can reduce the white collar crime in 2011 (as cited in The Star Online, 2010). Third way to prevent happen white collar crime is set up a corporate program. Bank, financial institutions, and companies are the location that always happen white collar crime because there are a lot professionals. The probability to happen white collar crime is higher. Therefore, three of these places should take action to prevent white collar crime. Bank Negara Malaysia has given an instruction to every commercial bank to improve the safety characteristics of check to prevent white collar criminal used fake check instead of the real check. The paper is sensitive to chemical substances; normal ink pen and ultra-violet ink pen will dissolves when mix with water is the characteristics of the check. â€Å"Account Payee Only† show on the check the purpose is to prevent the third person taking out the money from the account. Using electronic payment instead of using check is a good method to reduce white collar crime. Besides that, Bank and credit cards users should always check the procedure to prevent credit card fraud (Lim, n. d. ). KPMG Malaysia has established a new department, Forensic Technology Services (FTS) to decrease and avoid computer crime or e-fraud. In the past three years, â€Å"KPMG analysts use the latest techniques, including data extraction, data storage, data mining and visualization, password cracking and de-encryption, to provide a cost-efficient resolution to data investigation† (New Straits Times, 2005 as cited in Lim, n. . ). Therefore, FTS can from an empty monitor into a picture of criminating support. In addition, way to reduce white collar crime is build positive moral principles in white collar criminal mind. People who work at managerial and administrative levels are tending to be more involved in this crime. The reason is because they have the high education and i t gives them the authority to do something that is not right. High level leaders should be the model of moral principles and honesty to overcome this trouble. An agreement of business moral values is not only to read, to sign, but also to follow by managers and employees (Lim, n. d. ). Last of all, there also have other minor way to prevent and reduce the white collar crime. The company should always double check the maintaining exact and entire interior accounting and monetary records. Therefore, white collar criminals are harder to commit fraud. On the other hand, corporation should build a strong headship and work groups. They are supposed to monitor their business and keep in touch the relationship who inv lve in financial units, for instance, debtors, creditors, vendors, and buyers. They can set up a physical system to protect their assets, which no trouble in replaceable or exchangeable standards in the market such as goods and money. There is a huge opportunities to happen white collar crime when the company is only rely on a single person to achieve an significant project or task. Therefore, company gives a task or project in a gro up will be more secure. To avoid the fraud attempts, company make sure white collar’s job and plan are under control. Moreover, manager should carry on a file that contain private background and up to date economic standards of white collars. On the top of the examination and deception detection, if white collar had broken the rules during the examination, the person who takes function in examination can identify deception. Although deception detection is not the major cause, but if view it in the long period, a suitable reaction by the society may construct an expert trustworthiness. It also helps out company to avoid risky and prevent the huge losses (Lim, n. . ). All in all, this research paper had said opportunities to commit crime, workers situational personal pressures, and issues of pertaining to honesty are the three reasons to commit white collar crime. Furthermore, tighten the law and punishment, enforcement by government, set up a corporate program, build positive moral principles in white collar criminal mind, and others minor ways to prevent and reduce white collar crime are the five me thods to fight with white collar crime. Government must pay a lot of attention in white collar crime. This is because white collar usually had the higher education compare to other person. They may use high techniques to hide when they decide to commit white collar crime. Thats why government must take action before it become more serious. Additionally, once government had given new methods to arrest and reduce white collar crime, nation also must follow instruction given by government and cooperated with government. There is no way to eliminate white collar crime if nation do not want to cooperate with government.

Apple Marketing Plan

Executive summary This report illustrates the marketing plan that Apple Incorporation will adopt in introducing and marketing a new product, viz. the iPhone 5s. The marketing plan outlines the iPhone’s strengths, weaknesses, opportunities, and threats. In the course of introducing the new product, Apple Incorporation intends to achieve a number of objectives within the first two years.Advertising We will write a custom research paper sample on Apple Marketing Plan specifically for you for only $16.05 $11/page Learn More The objectives mainly relate to the market share and sales volume as illustrated by the first and the second year objectives. The issues that are likely to be encountered in the process of marketing the iPhone 5s are clearly illustrated. Considering that iPhone 5s is a new product, the firm will adopt a comprehensive marketing strategy, which entails the adoption of product positioning and marketing mix in introducing the new produ ct in the market. Moreover, the report also illustrates the marketing research, the budgets, and control and implementation strategies that will be adopted to ensure that the product is successfully introduced in the market. iPhone 5s SWOT Analysis From the competitive review, it is evident that the smartphone market is becoming very competitive. The industry’s competitiveness arises from the high rate at which firms in the industry are investing in research and development in an effort to come up with new mobile device technologies. In a bid to succeed in the competitive business environment, it is essential for a firm’s management team to develop a comprehensive understanding of the internal and external business environments (Anandan, 2009). Similarly, an organization should understand a product’s strengths, weaknesses, opportunities, and threats prior to introducing the product in the market to aid in determining whether the product has an opportunity of ach ieving future market success upon its introduction (Armstrong Kotler, 2012). Changes arising from the internal and external business environments have a significant impact on products’ competitiveness (Stevens et al., 2006).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The SWOT model can assist organizations in analyzing the internal and external business environments and their impact on the product, hence implementing the necessary adjustments (Armstrong Kotler, 2012). Below is an analysis of the iPhone 5s strengths, weaknesses, opportunities, and threats. Strengths Superior quality Apple Incorporation will design and develop the iPhone 5s peculiarly in order to attract the targeted customers by integrating the concepts of innovation and creativity. The firm will ensure that the process of designing and manufacturing the iPhone 5s follows the set quality standards. Moreover, the production team will ensure that unique features and product characteristics are integrated, which will contribute towards development of a unique customer experience. Some of the features that will be taken into account in the process of manufacturing the iPhone 5s include features such as smarter multitasking, AirDrop, and control center. These features will provide customers with an opportunity to do diverse things in an easier, faster, and a more enjoyable manner. Effective marketing   The firm will ensure that customers understand the benefits that they can derive by purchasing the iPhone 5s. Thus, marketing professionals will be integrated in the process of introducing and marketing the iPhone 5s, which will play a fundamental role in creating sufficient and effective marketing awareness hence influencing the consumers’ to purchase the iPhone 5s. Brand identity, brand promise and product value The iPhone 5s will contribute towards development of the firm’s brand identity. The iPhone 5s will enable the customers achieve the brand promise. The brand promise will be enhanced by the iPhone 5s quality, functioning, and design. iPhone 5s will remarkably improve the consumers’ social class and status. Weaknesses High price Apple Incorporation has set the price of the iPhone 5s at a relatively high price point compared to other smartphones offered by Blackberry, Android and Windows. Most critics argue that the firm is not justified to set the price of the iPhone 5s at 759.99.Advertising We will write a custom research paper sample on Apple Marketing Plan specifically for you for only $16.05 $11/page Learn More In their consumption process, most consumers prefer to purchase competing products, which are of high quality but whose price is relatively low. The premium pricing strategy adopted by the firm in introducing the iPhone 5s limits the likelihood of the product penetrating a large marke t. Substitute products   iPhone 5s will face intense completion from other firms such as Nokia and Blackberry with are investing in development and production of smartphones, tablets, and personal computers. This competition will hinder the probability of the firm achieving the desired market share with regard to smartphone products. Lack of market awareness Currently, the level of market awareness with regard to the iPhone 5s is limited. Only a small proportion of the market is aware of the new iPhone 5s. The firm intends to increase the level of market awareness with regard to the iPhone 5s by conducting a comprehensive marketing campaign. Opportunities Market growth potential The firm is likely to attain a high growth rate emanating from the rate at which consumers are integrating smartphones in their consumption patterns. One of the factors motivating the growth of the iPhone market relates to the view that smartphones are providing consumers with an opportunity to conne ct with friends and relative through various internet-based technologies such as social media. Moreover, smartphones such as the iPhone 5s are enabling consumers to undertake online shopping. The prevailing market demand presents a unique opportunity the firm to expand its market share. Another factor that will stimulate the growth of the iPhone 5s relates to the fact that the population for millennials, which are the firm’s core target customers will increase in the future. Therefore, the likelihood of the firm increasing its customer base and hence its sales revenues is high. Continuous product improvement In its pursuit for competitive advantage, the firm should consider undertaking continuous improvement on the iPhone 5s. Moreover, the firm should also consider marketing the iPhone 5s to a new market niche.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, the firm should improve the iPhone 5s in such a manner that it will tap into new market segments. Some of the markets that the firm should target include business individuals. The iPhone should enable entrepreneurs to undertake different tasks. Improving the iPhone 5s compatibility Apple Incorporation can increase its customer base by integrating Intel chip that will enable the iPhone 5s to be compatible with Windows OS. Moreover, the firm should strive to develop new and innovative software for the iPhone 5s, which will be compatible with other software. Threats Technological change Innovations with regard to mobile technology present a major threat to firms in the ICT industry. Occurrence of major technological change may have adverse effects on the iPhone 5s competitiveness. For example, technological change will put intense pressure on Apple Inc. to develop and introduce new iPhone into the market in order to avoid the risk of obsolescence. Failure to keep up wi th the rate of technological change means that the firm will fail with regard to gaining adequate market share. Intense competition and substitute products In the process of marketing the iPhone 5s, Apple Incorporation will face intense competition from various online music stores, for example Amazon. Apple also experiences competition from ICT giants such as Toshiba, HP, Nokia, Hewlett Packard, Dell, Microsoft, and HTC. These companies have the capacity to introduce smartphones that can sufficiently rival the iPhone 5s. iPhone 5s is facing a major threat emanating from existence of substitute products for example the Samsung tablet. The Samsung tablet has multiple features; for example, one can call and access other tablet services. Global recession Occurrence of a global recession may adversely affect the iPhone 5s sales volume. The recession may lead to a change in the consumers’ purchasing behavior. For example, during recession most consumers consider purchasing nece ssities to be a priority compared to luxuries. During such times, products such as smartphones are considered luxury (Estelami, 2010). Objectives and issues Apple Incorporation has formulated a set of objectives in marketing the iPhone 5s. The objectives relate to the first and the second year upon introducing the iPhone 5s. First-year objectives Within the first year of introducing the iPhone 5s, the firm intends to increase its iPhone market share with a margin of 10%. In a bid to achieve this goal, the firm intends to achieve a sales volume of approximately $759.9 million, which will enable the firm to achieve the predetermined breakeven point by setting the price of the iPhone 5s at $ 759.99. Consequently, the firm targets to sell 1 million iPhone 5s within the first year. Moreover, the firm intends to have attained a market share of 25% in the domestic iPhone market. Second-year objectives During the 2nd year, Apple Incorporation projects that the introduction of the iPhone 5s will have improved the firm’s global market share with regard to smartphones with a margin of 10%. This move will increase the firm’s market share for smartphones to 58.1%. Similarly, the firm’s marketing manager projects that the firm’s sales revenue will have increased with a margin of 35% hence enhancing its market dominance. Issues In the process of launching the iPhone 5s, Apples’ marketing manager is cognizant of the likely competition from Android, which is currently the strongest competitor to Apple’s smartphones. Apple is likely to produce a smartphone that will rival the iPhone 5s. in a bid to deal with this issue, Apple will ensure that the iPhone 5s has unique characteristics. Moreover, the firm will ensure that the product features cannot be imitated easily. iPhone 5s will have a 64-bit architecture, which is the first smartphone to have such a feature. Apple will ensure that the iPhone 5s operating system is specifically built for a 64-bit smartphone and is compatible with other operating systems. This aspect will provide customers with an opportunity to connect the iPhone 5s to other devices such as personal computers that operate on diverse operating software. This feature will improve the likelihood of the iPhone 5s penetrating a wide market and to cope with the competition, the firm will undertake continuous improvement on the iPhone 5s in order to take into account the prevailing market changes, which will ensure that the iPhone is in line with the market trends. Marketing strategy The iPhone 5s marketing strategy will entail improving Apple’s smartphone products by introducing a product that is unique in the market hence appealing the customers’ preferences with regard to smartphones. The core target market for the iPhone 5s includes the millennials. Decision to target this market segment arose from recognition of their consumption behavior. Millennials are characterized by unique atti tudes and product preferences with regard to technology (Fifield, 2008). A study conducted by Boston Consulting Group shows that millennial consumers have a high affinity for technology (Ferrell et al., 2011). Thus, they are technologically perceptive. Other characteristics that distinguish millennials from other customer groups include their need to connect and socialize through online and offline platforms. Moreover, their demand for fast, efficient and convenient products cannot be matched with other consumer groups. Their population is expected to increase around the world. Apple projects that introducing the iPhone 5s will enable the firm exploit the market opportunity from this consumer group. Positioning statement In a bid to market the iPhone 5s successfully amongst the millennials, Apple will ensure that the iPhone 5s is positioned as a unique mobile technology device. Consequently, the iPhone 5s will be positioned using the slogan ‘Think Different’, which will aid in shaping the consumers’ perception regarding the new smartphone. Marketing mix strategies Product strategy iPhone 5s will be effectively designed and developed by integrating all the features outlined in the product review section. In the course of designing and manufacturing the iPhone 5s, Apple will be guided by three main values, which include craziness, difference, and change. Consequently, the firm has ensured that iPhone 5s is of high quality and adds value to the customers’ life. The iPhone 5s characteristics, which include smarter multitasking, control centre and airdrop, will lead to the development of a unique experience amongst the millennials. Thus, customers will be in a position to perform tasks more effectively, efficiently and in an enjoyable manner. In addition to quality, effectiveness and efficiency, Apple will also integrate the elements of style and security in marketing the iPhone 5s. The iPhone 5s will be designed in such a way that it dep icts style and cannot be easily hacked. Thus, the consumers’ social status and privacy will be guaranteed hence leading to the development of a feeling of ‘being different’ amongst the target consumers. Moreover, Apple Inc. will ensure that iPhone 5s is compatible with different applications hence increasing its utilization by diverse customer groups such as students and business professionals. These qualities will play a fundamental role in influencing the consumers’ perception regarding the new smartphone. Pricing strategy Effective pricing is fundamental in organizations marketing practices. In most cases, consumers review product prices before making a purchase decision (Kumar, 2007). The price set enables an organization to communicate the value of the product being offered. In the course of introducing iPhone 5s, Apple Incorporation will adopt different strategies. One the strategies that the firm will consider includes the value based pricing. The f irm will set the price of the iPhone 5s based on the value that it creates to the consumers’ life. The decision to integrate value-based pricing in introducing iPhone 5s arises from the view that the new product is more powerful compared to other iPhones in the market. Apple will also integrate competition-based pricing strategy. Considering the intense competition in the smartphone industry, Apple will take care not to position the iPhone 5s as a lower-cost alternative. Thus, the firm will base the price of the iPhone 5s by considering the price set by its competitors. From the competitors review, Apple will set the price of the iPhone 5s at $ 759.99. Therefore, the firm will set the price of the iPhone at a premium. The premium pricing strategy will enable Apple to establish the iPhone 5s as a high-end product. Consequently, consumers will be able to associate the iPhone 5s with value. Marketing communication Apple appreciates the contribution of effective marketing communi cation in achieving competitiveness. The industry is very competitive because of the high rate at which competing firms such as Samsung, Android, Blackberry, and Microsoft are investing in new product development. The firms are concentrating on the mobile device technologies. Despite the high degree of industry rivalry, Apple Incorporation projects that the iPhone 5s will successfully penetrate the market. However, the firm’s competitiveness will depend on the effectiveness with which the firm creates sufficient market awareness regarding the new product. In the process of introducing the iPhone 5s in the market, Apple will adopt the concept of Integrated Marketing Communication. Diverse methods of marketing communication, which include public relations, personal selling, and advertising will be used. Advertising; with regard to advertising, the firm will adopt both traditional and emerging marketing communication mediums. Some of the traditional advertising mediums to be use d include television, print media such as magazines and newspapers and outdoor advertising using billboards. In addition to the above mainstream mediums, the firm will also integrate outdoor advertising. Apple will enter a contract with reputable outdoor advertising companies whose billboards are effectively and strategically located. A catchy slogan ‘think different’ will be used in the advertising banners in an effort to influence the consumers’ decision-making process. The firm’s marketing manager is of the opinion that using billboards will sufficiently create awareness to a large number of customers in the local market. Online and mobile marketing; in its pursuit to create sufficient market awareness with regard to the iPhone 5s, the firm will integrate emerging social networks. The firm will post information regarding iPhone 5s on different social media platforms to create an opportunity for customers to experience the product benefits virtually. Exa mples of internet-based networks that the firm will adopt include Blogs, Wikis, Flickr, Twitter, Facebook, Tout and You Tube. Posting the iPhone 5s description on social media will make sure that a large number of customers are aware of the product information. Moreover, the online community, which has arisen from increased utilization of social media in socialization, will enhance the rate at which the target customers share the iPhone 5s product features and qualities. Thus, social media will lead to the development of a viral effect. The firm’s marketing manager is also of the opinion that utilizing mobile devices and online marketing platforms will enable the firm develop a strong relationship with the customers (Pride Ferrell, 2006). This move will contribute towards development of a strong level of customer loyalty. According to Shin (2013), developing a strong customer relationship is critical in nurturing a high level of customer loyalty Apple Incorporation will also create product awareness by posting the iPhones 5s description on its official website. The firm will ensure that its official website page is effectively designed in order to provide customers with an opportunity to navigate easily through the site. Public relations; in the process of launching the iPhone 5s, the firm will contract renowned celebrities to endorse the iPhone 5s. Some of the celebrities that the firm will contract include Zooey Deschanel and Samuel L. Jackson. The firm’s marketing manager is of the opinion that celebrity endorsement will remarkably improve the iPhone 5s market penetration. Decision to integrate celebrity endorsement arises from the view that consumers especially millennials are significantly influenced by the consumption behavior of renowned celebrities. Thus, the likelihood of the target consumers purchasing the iPhone 5s is high. Sales promotion; in an effort to attract a large number of customers, Apple Incorporation will conduct a sales p romotion campaign. The campaign will involve conducting a competition through various mediums. The participants will have an opportunity to win an iPhone 5s. Apple projects that the sales promotion will enable the firm to develop a strong relationship with potential customers. Moreover, the sales promotion will enable the firm to attract new customer groups, as the customers will have firsthand experience on the quality and features of the iPhone 5s. Distribution strategy Based on the information provided in the channels and logistic review section, iPhone 5s will be distributed based on a selective distribution strategy. This strategy was adopted because of the high quality of the iPhone 5s. Moreover, the firm intended to have control over the iPhone 5s distribution channels. In an effort to ensure that iPhone 5s is easily accessible in the market, Apple will utilize both direct and indirect channels of distribution. With regard to indirect distribution, the firm will enter a contr act with renowned and well-established global retail firms, which include Target, Wal-Mart, and Bestbuy. The firm will also distribute the iPhone 5s through its retail stores located different parts of the world. Moreover, the firm will also distribute the iPhone 5s through major shopping malls such as Carrier store, ATT, T-Mobile, Sprint and Verizon. The firm will also distribute the iPhone 5s through its website, apple.com and other well-established online platforms, which include eBay.com, iTunes, and Amazon.com. Marketing research In a bid to ensure that the iPhone 5s is sufficiently competitive, Apple Incorporation will conduct a comprehensive marketing research. The marketing research will focus on two main variables, which include the consumer and the competitor. Primary market research will be used in an effort to gather first hand information on the prevailing market conditions with regard to consumption of smartphones (Saunders et al., 2009). Consumer market research Apple Incorporation will undertake a primary market research by evaluating the various demographic factors that influence the consumers’ to purchase the iPhone 5s. Some of the variables that the firm will evaluate in include the consumer’s age, occupation, and level of income to aid in understanding the consumers purchasing behavior and product preferences. Other issues that will be evaluated in the marketing research include the consumers’ perception with regard to various iPhone brands and the level of satisfaction amongst customers by consuming the iPhone 5s. The firm intends to conduct the market research continuously in order to undertake improvement on the iPhone 5s successfully. The consumer marketing research will be undertaken by adopting the concept of crowd sourcing. The firm will implement effective database software that will enable the firm gather information regarding the consumers’ product preferences. Competitor market research Prior to introd ucing the iPhone 5s, Apple will undertake a comprehensive competitor market research. The research will focus on the major competitors who include Android, Blackberry and Windows and the respective competitive strategies adopted. Through the competitor market research, the firm will identify the possible gaps, strengths and weaknesses of the rival smartphone products offered by the competing firms. Thus, the firm will gain insight on how it can improve the iPhone 5s. Budgets A substantial cost is incurred in the process of marketing a particular product (Saee, 2007). Therefore, firms marketing managers are required to ensure that their firms have the financial capacity to cater for the marketing budget efficiently. In a bid to market the iPhone 5s successfully, Apple has set aside $ 1 million in its marketing budget. The firm expects to utilize this money in conducting marketing research and marketing communication for a period of three years. The chart below illustrates the iPhone 5s marketing budget. Item Year 1 Amount in $ Year 2 Amount in $ Cost of promotion Cost of creating market awareness through advertising in diverse mediums [ Television, print media, social networking tools, and radio] 350, 000 300,000 Sales promotion 100,000 130,000 Consumer market research 30,000 40,000 Competitor market research 20,000 30,000 Total 500,000 500,000 Action program In a bid to market the iPhone 5s successfully, Apple Incorporation will undertake the following activities within a period of six months. November 2013 – Apple Incorporation will conduct a comprehensive competitor and consumer market research. The research will seek to understand the prevailing trend with regard to consumption of smartphones. On the other hand, the consumer market research will be aimed at evaluating the consumers’ perception and opinion on the iPhone 5s. December 2013 – launching the iPhone 5s marketing campaign. This goal will be achieved by cond ucting an event. The event will be hosted in the company’s headquarters. During the event, the firm will ensure that the iPhone 5s features are explained to the potential customers. January 2014: enhancing the iPhone 5s marketing campaign through social media and online platforms. The campaign will be launched on different social media platforms. The campaign will be aimed at entrenching the role of the iPhone 5s in making the consumers’ different. February 2014 – introducing a mobile application that will enhance the firm’s’ capability to undertake direct marketing to customers. March 2014 – entering an advertisement contract with renowned celebrities to endorse the iPhone 5s April 2014 – assessing whether the iPhone 5s sales volume has been achieved Control and implementation The firm’s management team will pay attention to the iPhone 5s marketing strategies in order to identify any deviations. The firm has firm has formulate d effective controlling and implementation strategy. The control and implementation program will enable the firm to be successful in its marketing processes. The firm’s marketing department will be charged with the responsibility of implementing the iPhone 5s marketing plan. The firm will assign the role of implanting the marketing plan to professionals. A high level of integrity will be maintained in the marketing process. Moreover, Apple’s marketing department will ensure that the process of implementing the marketing plan is aligned with the firm’s corporate values and principles. Thus, adequate level of collaboration between the various departments will be ensured. A number of milestones will be taken into account. First, the firm’s marketing department will evaluate the change in the firm’s market share, sales revenue and level of profitability emanating from introducing the iPhone 5s. One of the ways through which the firm will evaluate in de termining its market share is the change in its customer base. By evaluating the trend in the firm’s financial performance, Apple Incorporation will be in a position to determine whether the strategies adopted in marketing the iPhone 5s are effective in enhancing the firm’s competitive advantage. Any deviations from the set objectives will be adjusted accordingly. Upon introducing iPhone 5s, Apple incorporation will undertake a number of promotional events. The chart below illustrates a summary of the promotional activities that the firm will undertake and the associated financial cost. Milestone Date The Projected budget [ $ Department to undertake the event Start End Public relations campaign 20/11/2013 28/11/2013 60,000 Marketing Holding live events to launch and popularize the product 4/12/2013 6/12/2013 200,000 Marketing Totals 260,000 Apple Incorporation is of the opinion that introducing the new iPhone 5s will enhance its competitive advantage. However, the firm’s management team is aware that changes emanating from the external business environment may affect its competitive edge adversely. In a bid to deal with this challenge, the firm will undertake continuous industry analysis. The analysis will provide the firm with insight on the prevailing market trends. Some of the issues that will be evaluated include the level of market awareness with regard to the iPhone 5s, the level of customer satisfaction achieved by consuming the iPhone 5s. Evaluating these aspects will give the firm insight on its effectiveness in influencing the consumers’ purchase behavior with regard to smartphones. Therefore, Apple will be in a position to engage in effective continuous product innovation. Apple Incorporation can effectively develop its competitiveness by ensuring that the iPhone 5s is effectively introduced into the market. In order to achieve this goal, Apple Incorporation will ensure that a continuous evaluation of th e iPhone 5s marketing plan is conducted. This move will aid in identifying possible gaps and deviations from the set objectives (Sandhusen, 2008). In a bid to enhance the success of the iPhone 5s, Apple will ensure that it understands the consumers’ buying process and the factors that influence their decision to purchase smartphones. Reference List Anandan, C. (2009). Product management. New Delhi, India: Tata McGraw-Hill. Armstrong, G., Kotler, P. (2012). Marketing; An introduction. New York, NY: Pearson Education. Estelami, H. (2010). Marketing turnarounds: a guide to surviving downturns and  rediscovering growth. Indianapolis, IN: Dog Ear Publishers. Ferrell, O., Michael, S., Hartline, M. (2011). Marketing strategy. Mason, OH: Cengage Learning. Fifield, P. (2008). Marketing strategy master class. Oxford, UK: Butterworth- Heinemann. Kumar, S. (2007). Marketing and branding: the Indian scenario. New Delhi, India:   Dorling Kindersley. Pride, W., Ferrell, O. (2006). Mar keting: concepts and strategies. Boston, MA: Houghton. Saee, J. (2007). Contemporary corporate strategy: global perspective. Upper Saddle River, NJ: Routledge. Sandhusen, R. (2008). Marketing. Hauppauge, NY: Barron’s Educational Series. Saunders, M., Lewis, P., Thornhill, A. (2009). Research methods for business.  Upper Saddle River, NJ: Routledge. Shin, K. (2013). The executor of integrated marketing communications strategy:  Marcom’s manager’s working model. New York, NY: SpringBriefs. Stevens, R., Loudon, D., Wrenn, B. (2006). Marketing planning guide. New York, NY: Prentice Hall. This research paper on Apple Marketing Plan was written and submitted by user Myla Sampson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Write a Globalization Essay Sample to Stand Out

Write a Globalization Essay Sample to Stand OutIf you are new to globalization and wish to know how to write an internationalization essay, it is essential that you learn from the best in the business. How to write internationalization essay samples is written by a professional who has years of experience in applying the methods in internationalization and writing an essay.The purpose of an internationalization essay is to present a simple and practical set of ideas to help in making foreign countries accept us better. The key to this success is good teaching and learning in English, a language with a rich history and culture, which give the essay writer a clear goal.Internationalization essay samples consists of two parts. The first part deals with the basic facts about the country and the economy of the country you are writing about. In addition to that, the essay sample also must include some details about the country's history and culture.The second part of the essay's samples is all about the essay writing. What information can you give in the essay? How do you represent yourself in the foreign country? How do you connect your ideas to those of the people of the country you are writing about?The globalization essay samples are a great starting point for anyone who wants to write an internationalization essay. You can also find many websites and articles on internationalization at the World Wide Web. You can consult a writer who has been in the industry for a while.Writing a proper essay is not so easy. There are several tips that you should keep in mind while writing a good essay. The diversity of cultures, beliefs, languages, and their differences will make your essay unique.Writing internationalization is one thing that is not easy but a person who possesses the talent for doing so is not likely to go wrong. He or she will be proud to be a part of the growing global community and be regarded as one of the professionals in the field.

INTERNATIONAL WORDS Essays - Culture, Language, Linguistics

INTERNATIONAL WORDS Essays - Culture, Language, Linguistics INTERNATIONAL WORDS As the process of borrowing is mostly connected with the appearance of new notions which the loan words serve to express, it is natural that the borrowing is seldom limited to one language. Words of identical origin that occur in several languages as a result of simultaneous or successive borrowings from one ultimate source are called international words. Expanding global contacts result in the considerable growth of international vocabulary. All languages depend for their changes upon the cultural and social matrix in which they operate and various contacts between nations are part of this matrix reflected in vocabulary. International words play an especially prominent part in various terminological systems including the vocabulary of science, industry and art. The etymological sources of this vocabulary reflect the history of world culture. Thus, for example, the mankind's cultural debt to Italy is reflected in the great number of Italian words connected with architect ure, painting and especially music that are borrowed into most European languages: allegro, andante, aria, arioso, barcarole, baritone (and other names for voices), concert, duet, opera (and other names for pieces of music), piano and many many more. The rate of change in technology, political, social and artistic life has been greatly accelerated in the 20th century and so has the rate of growth of international wordstock . A few examples of comparatively new words due to the progress of science will suffice to illustrate the importance of international vocabulary: algorithm, antenna, antibiotic, automation, bionics, cybernetics, entropy, gene, genetic code, graph, microelectronics, microminiaturisation , quant, quasars, pulsars, ribosome, etc. All these show sufficient likeness in English, French, Russian and several other languages. The international wordstock is also growing due to the influx of exotic borrowed words like anaconda, bungalow, kraal, orang- o utang , sari, etc. These come from many different sources. International words should not be mixed with words of the common Indo-European stock that also comprise a sort of common fund of the European languages. This layer is of great importance for the foreign language teacher not only because many words denoting abstract notions are international but also because he must know the most efficient ways of showing the points of similarity and difference between such words as control : : ; general : : ; industry : : or magazine : : , etc. usually called translator's false friends'. The treatment of international words at English lessons would be one-sided if the teacher did not draw his pupils' attention to the spread of the English vocabulary into other languages. We find numerous English words in the field of sport: football, out, match, tennis, time. A large number of English words are to be found in the vocabulary pertaining to clothes: jersey, pullo ver, sweater, nylon, tweed, etc. Cinema and different forms of entertainment are also a source of many international words of English origin: film, club, cocktail, jazz. At least some of the Russian words borrowed into English and many other languages and thus international should also be mentioned: balalaika, bolshevik , cosmonaut, czar, intelligentsia, Kremlin, mammoth, rouble , sambo, soviet, sputnik, steppe, vodka. To sum up this brief treatment of loan words it is necessary to stress that in studying loan words a linguist cannot be content with establishing the source, the date of penetration, the semantic sphere to which the word belonged and the circumstances of the process of borrowing. All these are very important, but one should also be concerned with the changes the new language system into which the loan word penetrates causes in the word itself, and, on the other hand, look for the changes occasioned by the newcomer in the English vocabulary, when in findi ng its way into the new language it pushed some of its lexical neighbours aside. In the discussion above we have tried to show the importance of the problem of conformity with the patterns typical of the receiving language and its semantic needs.

Letter Assignment Example | Topics and Well Written Essays - 750 words

Letter - Assignment Example Am writing this letter to represent four million advanced practice registered (APRN) nurses who have shown enormous support of the bill. APRN is a body that is committed to ensuring accessibility of high quality and affordable health services to people of all ages. Additionally, APRN ensures that people who are past the retirement age gets access to information which is critical for their healthy survival in that age-group. Therefore, with utmost faith we seek to encourage the Illinois Senate Committee on Health and the entire Legislature to assist in increasing the patients access to health services by reviewing and modernizing the laws that regulate the practice of APRN and the services they offer to the general public (CNS, 2009).. To provide a brief explanation of an APRN nurse; they are individuals who have completed an accredited graduate-level education level and successfully passed the national certification examination. Similarly, they have obtained intensive clinical knowledge and skills that enables them to be qualified to practice a direct care to the patients. They work with the other competent registered nurses to provide and display a greater depth and breadth of professionalism in this field. Lastly, APRN nurses are educationally fit to access, diagnose and provide a post diagnostic care which includes prescription of both pharmacologic and non-pharmacologic interventions. They have a sufficient and wider depth clinical experience. Of great interest is the fact that Illinois state policymakers have identified the vital relationship between the APRNs and consumers access to health care and have found it necessary to expand that access. Notably, in the year 2002, the legislature passed SB 1234, which removed the requirement of post-graduation of APRNs to obtain authority to offer prescriptions to patients (CNS, 2009).. Due to this registration, APRNs can now provide a detailed medication to their patients since the six month supervision was

M6A2 Leadership and Ethics Assignment Example | Topics and Well Written Essays - 750 words

M6A2 Leadership and Ethics - Assignment Example Implementation Plan The first step of the implementation plan would include the depiction of the ethical issues related to the company (i.e. Tesco). One of the prime ethical issues that the company is facing is regarding coming up with misleading advertisement. It has been observed from the previously conducted analysis that the company showed price cuts for it’s certain products but in reality they had intended to increase their sales through the reduction of price of disliked products and increase in price of the accepted items. This is also considered as one of the ethical issues of the company. It has been further recognized that in order to deal with such issues proper leadership guidance would be quite vital. A leader is a person who would be held responsible for the entire performance of the group (Northouse, 2010). Thus, it is vital that a company should have leaders with appropriate characteristics so that they can handle varying as well as unpredictable situations wi th utmost effectiveness. In this regard, it has been noticed that transformational style of leadership model would be quite appropriate. It has been learnt that this type of leader would enhance motivation and morale of the employees. These would further include enhancing a sense of identity and responsibility of the employees so that they can work effectively by keeping in consideration the ethical aspects (Simic, 1998). The first step a leader should follow with regard to solving any ethical dilemma would be to analyze the concerned issue of the company from different perspectives. He/she first needs to understand about who would be affected the most by such ethical issues. It can be said that the issue mentioned above is immoral as well as illegal. Leader would have to take the responsibility or the accountability of the entire situation. It can easily depict that the whole issue generally take place mainly because it is overlooked when it was actually taking place. The leader ha s a big role to play with regard to tackling these issues. He/she would have to instruct the employees of the company about how these issues could harm the reputation of the company in the long run. It also needs to be discussed by the leader that customers are the sole reason for the success of any business. Hence, it is highly unethical to mislead or cheat customers with such advertisements as they are the biggest asset of the company (McLeod, 2007). He/she would also need to form a set of ethical code of conducts and encourage all the employees to follow the same. These the issues could be resolved by the leader with transformational leadership characteristics. Contingency Plan The contingency plan could be considered as a substitute of the implementation plan. This would be implemented if the first plan fails to create an impact. In this plan, a leader with strict personality would be taken into consideration. In this regard, an autocratic leader can be considered to take the le ad. He/she would need to be quite severe in their conduct. The leader should aim to complete a particular task mostly through negative motivation. He/she would also need to maintain a close supervision on the ethical conducts of the employees. High Penalties would be imposed on employees who are caught following any unethical practices that can ultimately harm the reputation of the organization. This approach could be considered negative but it is mostly observed to be effective (Daft, 2008).